"Out The Door" Pricing Advice Needed, pls. - Triumph Forum: Triumph Rat Motorcycle Forums
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post #1 of 23 (permalink) Old 09-05-2011, 09:57 AM Thread Starter
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"Out The Door" Pricing Advice Needed, pls.

Hi, gang.

I'm about to pull the trigger on a new Storm, with a load of accessories (going touring). The dealer sent me a price quote that was straight list. When I kicked back at that, the reply was "What do you want to pay?"

I know that it's early in the month (bad), but end of Model Year (good). I want to be fair, but not ripped off. I've seen some claim that they get the bike for list, but the "touring package was thrown-in".

Where is the dealer's "give"? Shipping & prep? Accessories? Margins?
What have your experiences been (especially if you're from Southern California)?

Thanks for the help.
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post #2 of 23 (permalink) Old 09-05-2011, 11:03 AM
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shoot at about 3000.00 off list. the accessories are where the most margin is. I assume the bike is loaded and estimate that you are getting a quote in the 17000 range
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post #3 of 23 (permalink) Old 09-05-2011, 11:18 AM
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It's impossible to say without knowing the dealer and his typical pricing. For example, when i was looking at speedmasters there was one dealer who absolutely would not take less than something like $9800 out the door. At the lowest price dealer i found, and there are about 6 dealers in my general area, they sold it to me for The list price out the door. Considering the cost of tax, license and setup and whatever else they add, thats pretty cheap and something like $1200 less than that other dealer, who would not budge even when i stood up, said i'll have to buy it somewhere else and walked out. So it really depends on the dealer. If thats the only dealer near you it's not going to be easy getting a low price.

When I bought my Tbird that lowest price dealer in my area always sold triumphs at at that price (whatever the MSRP was, you would pay that amount out the door) had changed thier policy and now the Tbird was gonna cost me $800 OVER list out the door. But i think they are still the lowest. So triumph's pricing may have changed at that point. But ind you, it takes some tricky wheeling and dealing to get the lowest price. But i have seen people in other states get better deals. So it also depends on the state, city, how many dealers are in the area, etc. So all you can do is try and see what others paid and do the math to get the average % off and see if you can at least get that. It wouldn't be easy to see what others paid for the bike you're buying because you are getting all those accessories so few if any who replay will have bought that exact same setup.

If it were me i would figure out what the total MSRP cost is with all those accessories including any labor, because they WILL want labor for installing them, then try and get that price out the door. They will likely say no, but you have to call thier bluff. I always say something like "$xxxx.xx is all i have and if you can't do that theres no way i can buy it". If they refuse say ok, well thanks and walk away. Many times they will stop you as you are heading for the door. Of course if it doesn't work you can't go back w/o feeling like a idiot. But thats they way to scare them into giving you your deal because they know if you say that you can't go back on your word w/o looking like a fool. So they fear if they say no you will walk. It's worked for me many times. In fact, thats how i got that low price dealer to go $800 over list on the Tbird. They then called me a day later and said, "ok, we'll do your deal" ! However, by then i decided to buy elsewhere and pay more because they had the bike i wanted in stock ready to go and offered free oil and filter for 90k. I paid $700 more but oil and filter for 90k came to about the same price.
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post #4 of 23 (permalink) Old 09-05-2011, 11:21 AM Thread Starter
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Rlowellj, you are pretty much dead on, but add on Freight, Prep, installation of accessories, registration, Sales tax & documentation, and I'm within spitting distance of $21,000 (ouch!)
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post #5 of 23 (permalink) Old 09-05-2011, 11:23 AM
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I don't know your personal situation, but my dealer still shows a "Thank a hero" discount of $750 through 12/31/2011. I qualified when I purchased mine earlier this year. All you need is a copy of your DD214 if you're a vet or proof of active service if that applies. My dealer took if off my purchase price and was re-imbursed by Triumph later.
It also can't hurt to call more than one dealer and see if you can get a better price elsewhere or use it for leverage at your dealer of choice.

"Do what you can, with what you have, where you are." - Franklin Delano Roosevelt
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post #6 of 23 (permalink) Old 09-05-2011, 11:53 AM
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The best way to buy and vehicle is to break down the costs. You have the list price of the vehicle itself, state fees including tax, dealer fees like prep/assembly, factory fees like freight/delivery, and whatever else they want to throw in there. First negotiate how much off of the sticker price they will give you, and then negotiate each and every fee that is controllable. Obviously you have to pay the tax, but that will go down as well as you get money knocked off of other items. For example my dealer wanted to charge me $400 for the title work. I told the finance manager flat out that I would not pay that much. He said he had to show that on the paperwork, but would knock another $200 of the price of the bike instead. We went down the list, and negotiated each item one by one.
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post #7 of 23 (permalink) Old 09-05-2011, 04:52 PM
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When ever I buy a new car or bike I usually decide what I want to pay within realistic limits and then set out to buy it at that cost with finances already approved by my own bank and refuse to buy untill a dealer gets real close to that. Sometimes this takes a while and makes for having to walk away and hope they call a few days later. the one advantage is that the last offer they make on the phone is usually a good way to determine what the average dealer can do! If you make a serious offer that they dont call on it usually means you were way too low and you need to consider upping your offer a bit!
Sometimes showing interest in a bike and provideing enuff info for them to know you are seriously considering it but concerned about the costs will get them to make you offers on the cost that are a bit better than their starting point. This is how I got my current bike. Just looking and took a good demo ride, then returned a few days later to take a second look and asked about the out the door cost. 3 days latter I stopped to make a final desicion and the out the door cost offerd was considerably less and more than reasonable with the options already installed and the 20% off the long haul seat/siisy bar/lugage rack/back pad.
I also seem to get better pricing offered when I let them know that a sizeable down payment or a real good trade in is ready to go for some reason.
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post #8 of 23 (permalink) Old 09-05-2011, 10:00 PM
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I just paid $15997 out the door for a 2011 Thunderbird ABS. It was the blue/white color. I got everything on it that the SE has, plus the rider back rest. (quick detach windshield, passenger back rest, sissy bar, luggage rack, floorboards for passenger and rider, heal shifter, lower wind deflectors, long haul seat, saddlebags).

Last edited by sgl0226; 09-05-2011 at 10:02 PM.
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post #9 of 23 (permalink) Old 09-05-2011, 10:45 PM
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I bought a leftover 09 blue rocket touring brand new 15 miles for $13000. out the door with a backrest, the list was $17299. i live in new jersey the bike was in no. carolina i picked it up the next day,983 miles round trip. they loaded in the back of my pickup while i did yhe paperwork was in and out of the dealership in in an hour. i saw the bike on the internet called and haggeled for awhile made a final offer out the door.they called me back and accepted the offer,no tricks or gimmicks great dealership.when i got home i did all my ow paperwork and sales tax (1100.) best bike i ever owned. don't be afraid to make alow ball offer all they can say no, BTW i used the thank a hero program that took care of shipping and handleing.see if you can find a leftover you'll save a ton.good luck.
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post #10 of 23 (permalink) Old 09-06-2011, 12:00 AM
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As far as I'm concerned, the 'out the door' price is the only price that matters, and it should be the only way you negotiate.

If you have a total maximum price in your mind that you are willing to pay, just negotiate to that price with the dealer. Let them shuffle the numbers until it works for them ... or not.

The owner at the Triumph dealer in Victoria BC talked 'out the door' price from the get-go, which is one of the reasons I chose to buy from him, and not go over the line and buy in the USA (I'm in Canada).

Every other dealership was playing silly bugger with all the little add ons they nail you with. It was so refreshing to hear a dealer just give me a bottom line price on every bike I test rode.

What if there were no hypothetical questions?
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