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Hi Everyone

New to motorcycles. Family or friends don't know jack [email protected] about motorcycles so I came here.

MSRP on a Thruxton is $8799

The place I went to had a prep and docking fee of $1000.00. seems ridiculous. but then again i don't know much about buying motorcycles. is this high?

My dream deal for one is $9000.00 out the door. Is this possible?

How much did you get your Thruxton for?

Please don't post about getting a used bike. i took the msf course and did a lot of research and a thruxton is what i want.

p.s. anyone know any GOOD dealers around Pasadena, CA area?
 

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Those prices (for dealer prep, tax, title transfer) are pretty typical. I'm in San Diego and paid $10,500 out the door (worth every penny). These bikes are in fairly high demand and the dealers i spoke to were not willing to negotiate on new bikes. Of course, I am also a ****ty negotiator so maybe you could do better. But I think $9,000 out the door is probably unrealistic for Southern California. Good luck with your hunt!
 

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I just bought a 2013 Thruxton in Minnesota. I paid $10,500. That price also included a fly screen and fork gators.
Good luck with your buy. If you accomplish negotiating anything under $10k, I'd say its a great deal.


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They probably won't touch the base price and delivery fees. I focused on parts and service. I also got 50% off my first scheduled service.


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Wait a few weeks when the riding season slows.. and the inventory grows.

Supply and demand.
I too am considering a Thruxton, I'm patient. I'll buy when the dealer needs a sale.

"docking fees"........

"Doc" is an abbreviation for "document" fees. This is a BS charge. There is no official or establsished thing as a "doc" or "document fee". This was dreamed up in the 70's by car dealers as a way to add profit for simply doing paper work they already do. There is no US National or state "doc" or "document" fee. It's nonsense, $50 would be the highest amount I would consider paying.

As to prep fees... do the research by calling a few dealers then take an average.

As motorcycle companies haven't yet come to the party by paying the dealers to do a PDI ( Pre delivery inspection) which forces the dealer to actually do a set up. Many auto manufacturers for the first thirty days after delivery will not pay the dealer for items that fail that would have been attended to in the Pre Delivery or "set up" inspection. This forces the dealer to actually do the work. It also stops the nonsense of charging the customer for something the dealer should do for the profit he makes. Charging more money is a bit silly in my opinion and counter intuitive and counter productive. You might add .. abusive and greedy.

Your best course of action might be to shop and to wait.

Best of Luck
 

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A doc fee is standard and varies from state to state somewhere between $80 and$190 is typical and you WILL pay it, it's the price of doing business. The price you were quoted includes sales tax, I'm afraid you cant avoid that.
You're considering buying a Triumph not a Kawasaki, these bikes sell, they don't have trouble selling them, if you don't want it, they'll wait for the next guy who does.
The truth is there is very little mark up on these bikes, that's why dealers don't budge on the price, they make money on parts, service and accessories.
You say you don't want to buy used, that's fine, I get it but just for Ss&Gs check them out, they're few and far between, that should tell you something. Good luck.
 

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Only real bargaining power you might have is to find a leftover '12 that hasn't been sold.

When I bought my new '10 Thruxton in April of last year I got it out the door for around $9600. If you're not dead set on Brooklyn Green this might be the way to go. Good luck with the search!
 

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bought my 12 in June for 8500 OTD - one thing to note, that does not include sales tax and plates in MO where thats part of the deal in some states.

also agree with above - we-re getting to end of season. I'd sit now and wait for things to slow if you HAVE to have a '13. If not, shop for a '12 they are wanting to move.
 

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Ha! So, I'm thinking, I am probably gonna get the shaft at my dealer as I put a deposit on my 2013.. I am aware of 2 2012 red Thruxtons for sale nearby. Looks like i will pay a premium for the color I want (black)!

It's gotta be a false shortage? I know it's a popular bike, but still..
 

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I bought 2 triumphs from LA Triumph in inglewood right off the 405. I don't know if they have any 2012s there. When I bought my first bonneville there, they sold it to me for 1k cheaper because it was a left over 07.

I hear Doug Douglas out in Brea is pretty good with giving you a "out the door" price if you call and ask.

Bert's now sells triumph but I hear bad things about that dealer.

Pro italia motors just started selling triumph. They are in Glendale.


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"A doc fee is standard and varies from state to state somewhere between $80 and$190 is typical and you WILL pay it, it's the price of doing business"

A "doc" fee is not "standard" and does not vary from state to state as there is no such thing as a state regulated "doc" fee. The "doc" fee is only "standard" in that most ,if not all, dealers, bike and car, do it. The state DMV simply says you can charge for processing documents, ie "doc fees" but they do not say how much and do not regulate the fee. The dealer does not have to charge a "doc" fee as the state doesn't collect a "doc" fee from the dealer as a separate and distinct charge.
The "doc" fee is a dealer's individual call as to the amount. Again, no state regulates this.

"The truth is there is very little mark up on these bikes, that's why dealers don't budge on the price, they make money on parts, service and accessories."

Average gross profit on a Brit or Euro bike is 20-25%. Or in simple terms if the bike is $10K, the gross profit is $2000-$2500. Dealers can choose to sell higher or lower. The manufacturer cannot dictate the actuall selling price.. they can only provide an MSRP or Manufacturers SUGGESTED Retail Price. The dealer can sell it for as much or as little as he wants.

The reason dealers play with the "doc" fees and set up fees is to enhance profit in an area not regulated, and with no visibility to the customer.

Generally speaking gross profit on parts is 40% or in simple terms on a $100 part the dealer paid $60 and the gross profit will be $40. Dealers also play with this and establish a pricing matrix which varies the gross profit percentage based on a few factors, cost, whether or not it is a fast moving part, special order etc.

Accessories also vary, a target is 40%.... dealers often discount accessories when buying a new bike.

Be patient .
 

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"A doc fee is standard and varies from state to state somewhere between $80 and$190 is typical and you WILL pay it, it's the price of doing business"

A "doc" fee is not "standard" and does not vary from state to state as there is no such thing as a state regulated "doc" fee. The "doc" fee is only "standard" in that most ,if not all, dealers, bike and car, do it. The state DMV simply says you can charge for processing documents, ie "doc fees" but they do not say how much and do not regulate the fee. The dealer does not have to charge a "doc" fee as the state doesn't collect a "doc" fee from the dealer as a separate and distinct charge.
The "doc" fee is a dealer's individual call as to the amount. Again, no state regulates this.

"The truth is there is very little mark up on these bikes, that's why dealers don't budge on the price, they make money on parts, service and accessories."

Average gross profit on a Brit or Euro bike is 20-25%. Or in simple terms if the bike is $10K, the gross profit is $2000-$2500. Dealers can choose to sell higher or lower. The manufacturer cannot dictate the actuall selling price.. they can only provide an MSRP or Manufacturers SUGGESTED Retail Price. The dealer can sell it for as much or as little as he wants.

The reason dealers play with the "doc" fees and set up fees is to enhance profit in an area not regulated, and with no visibility to the customer.

Generally speaking gross profit on parts is 40% or in simple terms on a $100 part the dealer paid $60 and the gross profit will be $40. Dealers also play with this and establish a pricing matrix which varies the gross profit percentage based on a few factors, cost, whether or not it is a fast moving part, special order etc.

Accessories also vary, a target is 40%.... dealers often discount accessories when buying a new bike.

Be patient .
First of all if you're going to quote me, learn how to use the quote feature and for god sakes be correct, I NEVER said the doc fee was state regulated, I did say it's the price of doing business. Dealerships can legally charge a doc fee because it takes man hours and office supplies to get a car/bike deal stated and titled.
You say the mark up is 20 to 25%, even if your numbers are correct do you really think that's alot? They're in business to make a profit, not friends. How many bikes do you think a Triumph dealer sells in a year? Lots of overhead my friend, brick and mortar, Ins, phone and utilities, adverts and employee wages and commisions, thats just a start.
When I was a used car mgr I had many a mooch come in and fight me over the doc fee, truth is we sold alot of cars and it was a full time job for our girl to do that paperwork. Is it overpriced? yes. is it designed to (as you say) to enhance the profit margin? yes, welcome to the real world.
 

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Please re-read my post. Nowhere did I quote you as saying "regulated".

"First of all if you're going to quote me, learn how to use the quote feature and for god sakes be correct, I NEVER said the doc fee was state regulated, I did say it's the price of doing business. Dealerships can legally charge a doc fee because it takes man hours and office supplies to get a car/bike deal stated and titled."

There is no such thing as a state regulated "doc" fee. There is no state mandate or provision for collection other than an allowance by the DMV for the individual dealers to charge a documentation fee as they see fit.

"You say the mark up is 20 to 25%, even if your numbers are correct do you really think that's alot? They're in business to make a profit, not friends. How many bikes do you think a Triumph dealer sells in a year? Lots of overhead my friend, brick and mortar, Ins, phone and utilities, adverts and employee wages and commisions, thats just a start.
When I was a used car mgr I had many a mooch come in and fight me over the doc fee, truth is we sold alot of cars and it was a full time job for our girl to do that paperwork. Is it overpriced? yes. is it designed to (as you say) to enhance the profit margin? yes, welcome to the real world."

1. I did not say the "mark-up is 20-25%" I said the gross profit is 20-25%. Mark-up and gross profit are two different entities.

Given the $10K bike... let's choose 20% grossprofit...
That would be $2000 Gross profit or a cost of $8000

Using the $8000 as a cost.. a mark-up of 20% would give you a retail (sale price) of $9600.

"a lot" ? 20-25% would be optimum.

2. It is immaterial how many bikes a dealer sells per year or month if he has a business plan with the gross profit he wants to make in each profit center. He will gear volume to make the numbers work.

3. Statistically, used vehicle sale gross profits exceed new vehicle.

4.Operating a dealership is playing the game by the numbers..
in my world:

New vehicle sales 20-25 % Gross profit
Used vehicle sales 25-30% Gross profit
Parts/Acc 40 % GP
Service 70% GP


5. Overhead.. is a loose term... Fixed and variable expenses would be more exacting...
costs being something else entirely .


What is next is numbers, volume...
Number of new
Number of used
Number of parts/acc sales
Labor hours sold...

Volume modified by the above figures...equals income...
The balance of all this and control of costs and expenses equals (net) profit.
Management...and planning.

Full disclosure:

1965-1967 Mechanic Independent Foreign Auto repair Monterey Calif
1968 Surfboard maker Oceanside Surfboards Cocoa Beach Florida
1968-1970 Mechanic .... Rolls Royce, Bentley,Jaguar,Aston Martin Dlr.. Monterey, Calif
1970-1971 Asst Serv Mgr see above
1971-1972 Parts Mgr see above
1972-1976 Serv Mgr Monterey Mazda/Honda
1976-1979 Dist Serv Mgr Mazda Motors of America (ie factory Service Rep)
1979-1982 Dist Sales Mgr see above
1983 Mgmnt Trng Mgr BMW of No Am ( I taught management to Dlr s and staff)
1983-1987 Field Serv Mgr Mercedes Benz of No America ( field serv rep Nor Cal)
1987-1989 Dist Mgr Mitsubishi Mtr Sales of Am. ( Hawaii Norcal Nevada Utah)
1989-1990 Mgmnt Trng Mgr Volvo Motors of Am.. (taught mgmnt to Dlrs and staff)
1990-1991 Auto Management Consultant
Retired from auto biz
Self Employed in an unrelated field since.


Interesting perspective:
"I had many a mooch come in and fight me over the doc fee"

These "mooch"es were known as customers when I was in the business. It is the customer's job to do the best they can for themselves, I certainly would not expect someone who referred to me as a "mooch", rather than a customer, be my advocate.
I did not know that buying and selling vehicles was an adversarial relationship.
 

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Again, seems like a false shortage- and to some degree I see the argument that the dealer is in business to make money, and I should not expect invoice price, etc.

On the other hand, I don't want to be bent over either. I am a returning customer, bought my last bike from this dealer, paid it off, hoping to trade in and buy new thruxton 2013.

So far, all I hear is how hard it is to get a thruxton. Shouldn't be hard!m this shouldn't be an excuse for them to rake me over the cols, becaus I want this model. We'll see how they treat me
 

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New Thruxton

I was looking for a 2012 after riding one, and I'm down in South Florida. I called corporate and after a lot of discussion they informed me that there was only one unsold Thruxton on East Coast; it was black (not what I wanted) and in Delaware. These are not easy to find. I don't know how many are floating around California, but I settled for a 2013 (still waiting on it). I doubt you'll get much of a "deal" off invoice; I'd try, but settle for some accessories upgrades type of stuff. If you walk, and wait, you may end up waiting until next year.
 
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