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Discussion Starter #1
Hi, gang.

I'm about to pull the trigger on a new Storm, with a load of accessories (going touring). The dealer sent me a price quote that was straight list. When I kicked back at that, the reply was "What do you want to pay?"

I know that it's early in the month (bad), but end of Model Year (good). I want to be fair, but not ripped off. I've seen some claim that they get the bike for list, but the "touring package was thrown-in".

Where is the dealer's "give"? Shipping & prep? Accessories? Margins?
What have your experiences been (especially if you're from Southern California)?

Thanks for the help.
 

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shoot at about 3000.00 off list. the accessories are where the most margin is. I assume the bike is loaded and estimate that you are getting a quote in the 17000 range
 

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It's impossible to say without knowing the dealer and his typical pricing. For example, when i was looking at speedmasters there was one dealer who absolutely would not take less than something like $9800 out the door. At the lowest price dealer i found, and there are about 6 dealers in my general area, they sold it to me for The list price out the door. Considering the cost of tax, license and setup and whatever else they add, thats pretty cheap and something like $1200 less than that other dealer, who would not budge even when i stood up, said i'll have to buy it somewhere else and walked out. So it really depends on the dealer. If thats the only dealer near you it's not going to be easy getting a low price.

When I bought my Tbird that lowest price dealer in my area always sold triumphs at at that price (whatever the MSRP was, you would pay that amount out the door) had changed thier policy and now the Tbird was gonna cost me $800 OVER list out the door. But i think they are still the lowest. So triumph's pricing may have changed at that point. But ind you, it takes some tricky wheeling and dealing to get the lowest price. But i have seen people in other states get better deals. So it also depends on the state, city, how many dealers are in the area, etc. So all you can do is try and see what others paid and do the math to get the average % off and see if you can at least get that. It wouldn't be easy to see what others paid for the bike you're buying because you are getting all those accessories so few if any who replay will have bought that exact same setup.

If it were me i would figure out what the total MSRP cost is with all those accessories including any labor, because they WILL want labor for installing them, then try and get that price out the door. They will likely say no, but you have to call thier bluff. I always say something like "$xxxx.xx is all i have and if you can't do that theres no way i can buy it". If they refuse say ok, well thanks and walk away. Many times they will stop you as you are heading for the door. Of course if it doesn't work you can't go back w/o feeling like a idiot. :D But thats they way to scare them into giving you your deal because they know if you say that you can't go back on your word w/o looking like a fool. So they fear if they say no you will walk. It's worked for me many times. In fact, thats how i got that low price dealer to go $800 over list on the Tbird. They then called me a day later and said, "ok, we'll do your deal" ! However, by then i decided to buy elsewhere and pay more because they had the bike i wanted in stock ready to go and offered free oil and filter for 90k. I paid $700 more but oil and filter for 90k came to about the same price.
 

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Discussion Starter #4
Rlowellj, you are pretty much dead on, but add on Freight, Prep, installation of accessories, registration, Sales tax & documentation, and I'm within spitting distance of $21,000 (ouch!)
 

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I don't know your personal situation, but my dealer still shows a "Thank a hero" discount of $750 through 12/31/2011. I qualified when I purchased mine earlier this year. All you need is a copy of your DD214 if you're a vet or proof of active service if that applies. My dealer took if off my purchase price and was re-imbursed by Triumph later.
It also can't hurt to call more than one dealer and see if you can get a better price elsewhere or use it for leverage at your dealer of choice.
 

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The best way to buy and vehicle is to break down the costs. You have the list price of the vehicle itself, state fees including tax, dealer fees like prep/assembly, factory fees like freight/delivery, and whatever else they want to throw in there. First negotiate how much off of the sticker price they will give you, and then negotiate each and every fee that is controllable. Obviously you have to pay the tax, but that will go down as well as you get money knocked off of other items. For example my dealer wanted to charge me $400 for the title work. I told the finance manager flat out that I would not pay that much. He said he had to show that on the paperwork, but would knock another $200 of the price of the bike instead. We went down the list, and negotiated each item one by one.
 

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When ever I buy a new car or bike I usually decide what I want to pay within realistic limits and then set out to buy it at that cost with finances already approved by my own bank and refuse to buy untill a dealer gets real close to that. Sometimes this takes a while and makes for having to walk away and hope they call a few days later. the one advantage is that the last offer they make on the phone is usually a good way to determine what the average dealer can do! If you make a serious offer that they dont call on it usually means you were way too low and you need to consider upping your offer a bit!
Sometimes showing interest in a bike and provideing enuff info for them to know you are seriously considering it but concerned about the costs will get them to make you offers on the cost that are a bit better than their starting point. This is how I got my current bike. Just looking and took a good demo ride, then returned a few days later to take a second look and asked about the out the door cost. 3 days latter I stopped to make a final desicion and the out the door cost offerd was considerably less and more than reasonable with the options already installed and the 20% off the long haul seat/siisy bar/lugage rack/back pad.
I also seem to get better pricing offered when I let them know that a sizeable down payment or a real good trade in is ready to go for some reason.
 

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I just paid $15997 out the door for a 2011 Thunderbird ABS. It was the blue/white color. I got everything on it that the SE has, plus the rider back rest. (quick detach windshield, passenger back rest, sissy bar, luggage rack, floorboards for passenger and rider, heal shifter, lower wind deflectors, long haul seat, saddlebags).
 

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I bought a leftover 09 blue rocket touring brand new 15 miles for $13000. out the door with a backrest, the list was $17299. i live in new jersey the bike was in no. carolina i picked it up the next day,983 miles round trip. they loaded in the back of my pickup while i did yhe paperwork was in and out of the dealership in in an hour. i saw the bike on the internet called and haggeled for awhile made a final offer out the door.they called me back and accepted the offer,no tricks or gimmicks great dealership.when i got home i did all my ow paperwork and sales tax (1100.) best bike i ever owned. don't be afraid to make alow ball offer all they can say no, BTW i used the thank a hero program that took care of shipping and handleing.see if you can find a leftover you'll save a ton.good luck.
 

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As far as I'm concerned, the 'out the door' price is the only price that matters, and it should be the only way you negotiate.

If you have a total maximum price in your mind that you are willing to pay, just negotiate to that price with the dealer. Let them shuffle the numbers until it works for them ... or not.

The owner at the Triumph dealer in Victoria BC talked 'out the door' price from the get-go, which is one of the reasons I chose to buy from him, and not go over the line and buy in the USA (I'm in Canada).

Every other dealership was playing silly bugger with all the little add ons they nail you with. It was so refreshing to hear a dealer just give me a bottom line price on every bike I test rode.
 

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As far as I'm concerned, the 'out the door' price is the only price that matters, and it should be the only way you negotiate.

If you have a total maximum price in your mind that you are willing to pay, just negotiate to that price with the dealer. Let them shuffle the numbers until it works for them ... or not.

The owner at the Triumph dealer in Victoria BC talked 'out the door' price from the get-go, which is one of the reasons I chose to buy from him, and not go over the line and buy in the USA (I'm in Canada).

Every other dealership was playing silly bugger with all the little add ons they nail you with. It was so refreshing to hear a dealer just give me a bottom line price on every bike I test rode.
I used to sell cars. I can tell you that your method does not get you the best deal, because you don't understand the true costs this way. The best method in my opinion is to calculate the approximate invoice number, and try to buy the vehicle itself for as close to that figure as the dealer is willing to go. Then take the extra stuff, and see what that totals. Get a break down of that, and then work on getting that down as low as possible. Anyone can throw out an arbitrary number. How do you know it is even a good offer? The dealer might be robbing you blind, or your figure might be unrealistic in which case you are wasting your time trying to get the dealer to drop that low.
 

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I used to sell cars. I can tell you that your method does not get you the best deal, because you don't understand the true costs this way. The best method in my opinion is to calculate the approximate invoice number, and try to buy the vehicle itself for as close to that figure as the dealer is willing to go. Then take the extra stuff, and see what that totals. Get a break down of that, and then work on getting that down as low as possible. Anyone can throw out an arbitrary number. How do you know it is even a good offer? The dealer might be robbing you blind, or your figure might be unrealistic in which case you are wasting your time trying to get the dealer to drop that low.
I think you're probably right, Lantesh. People who work or have worked in the vehicle industry have a real advantage in negotiating because they know where a dealer can be flexible.
 

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I think you're probably right, Lantesh. People who work or have worked in the vehicle industry have a real advantage in negotiating because they know where a dealer can be flexible.
Thanks. Hopefully what I posted helps someone. Also never buy a payment. Dealers love to sell you a payment. Always agree on the price of the bike first, and then talk about financing. Never ever simply agree to a payment without understanding the costs first.
 

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Although I don't have the particular bike you are shopping for, I did have a similar experience recently. Maybe my advice will help.

In March of this year I bought a 2010 Bonneville new from the dealership. I waited until the end of the month and had been eying it for some time. I saw them drop the price to $7999 with a couple of accessories. I felt that was the time to strike.

I paid cash, but negotiated the price first before indicating how I would pay. I finally arrived at an "Out the door " price of $8788. This included the bike, the accessories, i.e. center stand, 68 seat, and grab rail, along with tax and title fees and an additional 3 years on the warranty. I felt I was getting a fair price and a few other things thrown in. The itemized receipt showed the bike at the $7999 price, but nothing for the additional add-on's. Prior to buying, I saw $7999 was the base price quoted by many motorcycle magazines as the starting price for the base Bonneville, and with the additional stuff thrown in, it seemed reasonable. They did seem a bit taken back when I made it to the sales manager's office and declined financing. I took that as a win on my part since I know the add-on's were just additional fluff to sweeten the deal without backing off their asking price. I feel certain they reduced the sticker price hedging their money on a payment.

The bottom line is I would focus solely on the price of the bike and ignore all the additional stuff they try to sweeten the deal with. I know a lot of dealerships have their price of the bike and associated insurances and delivery fees they have to cover to even break even on the bike, which are passed along to the consumer. It's just business after all. Maybe I paid too much, or maybe I got a great deal. All I know is I *feel* I paid a fair price for what I wanted. If they are asking you to name your price, I would offer them $800 to $1000 below the MSRP and give them room to come up. Realistically that is going to be in their mark up range to cover their costs and make a profit, while still providing you with a fair deal. If you are financing, you may get a great price only to be chained to payment plan that screws you in the back end. If that is the case, get pre-approved through your bank or credit union so you have a better chance at negotiating the terms.

Sorry for the long winded response and back story, but I hate dealerships and have been screwed over in the past. If you walk away satisfied with what you want, it's a win.
 

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Discussion Starter #16
Well, I did it. I bought my Storm. Thank you all for your very good advice. particularly the local advice, here in Southern Cali.

The basic 2011 TBird Storm is listing at $13,899 (before dealer prep, freight, documentation & taxes). Adding all of the basic "stuff", the list "out-the-door" would be $16,694.

I contacted Triumph of LA (a member of the "Out The Door" group). They pride themselves on making their first price be "The Price". Period. So, they offered me $14,999 for the bike, 10% off of all the accessories I could eat and 20% off of the accessory install labor.

I should say that I also talked with a more "traditional" dealership, who's first offer to me was FULL list, then asked "what do you WANT to pay?" Needless to say, we went back & forth, and I feel that in the end, I could have gotten them (kicking & screaming) to the same place that Triumph of LA started at. It wasn't worth the effort, and its not the way I want to establish a dealer/client relationship.

So, I took the deal at Triumph of LA & I am very, very happy.

I hope that all of you have similarly good experiences.

Thank you Chuck, of Triumph LA
Thank you Dazco.
 

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You got it, and if you feel the price was right then ya done good. Welcome to the club. Now get the short tors and a UNI filter and watch the smile you have when you turn the grip get even bigger ! Best money i spent on mine by far.
 

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Diavola, CONGRATULATIONS!

And a Storm as well! Nicely done. I think you got a killer price, but then again I'm in Canada, where motorcycles are just naturally 15% more list than in the US. Why? Hellz if I know.

I truly would not trade my Tbird for any other bike on the planet. If I won the lottery tomorrow, I'd buy two more and store them in an underground vault, coated in grease, just in case mine got wrecked.

For me, the Thunderbird is the best bike I've ever owned, and it fits me like I was born for it. Its got neck-snapping power when you need it, and slow-n-low cool torque and attitude all the time. It handles outstandingly well, the brakes are world-class and it has all the features I need, and none of the ones I don't.

It's as comfortable as my Lazyboy, and mean as a high school bully. Old men get teary when they see it at the gas station. Soccer moms wink at me from their stuffy minivans.

I can't help but smile and whoop in my helmet every time I get on it.

I feel incredibly grateful to have my Tbird, and I'm sure that you'll love yours.

Again, nicely done.

Draeger
 

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Congats on the new ride! Hopefully you will like it as much as most here seem to. Its definatley a good ride with lots of charecter!
 

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Gratz, Diavola.

I too just joined the new Storm owners club. It sounds like you got a good deal w/ a lot of accessories. I got $13k OTD w/ shorties, filter, and a few more goodies, which I'm pretty happy with.

Now it's just time to break in the new bike before winter sets in.
 
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