It did touch on this. Because of the huge market share they currently have, poor Harley sales in America make it seem like motorcycle sales are on the decline. However, when you take Harley out of the equation all the other manufacturers have reported increase in sales.Video also doesn't fully detail that in general, motorcycling is declining in US. So to extent US is an important market for any bike company, that is an issue.
BMW customer base was the same when their 4x4 was launched.PS: the Porsche customer base was outraged by its SUV when it first came out, and guess now which models provide major revenues contribution?
That's funny. I've ben living in London over 15 years and in all that time I think I've seen two Harley's on the road (not counting the few I seen parked down at The Bike Shed).I think Harley's have more appeal outside US than in and it must have something to do with Americana branding. Purely anecdotal evidence, but some time ago when living in London and had a British bike, used to see a surprising number of Harley's.
If the current age of Harley riders is going up and the hardcore base has influenced the hold on change and innovation, would it be safe to say then that the hardcore base are the ones aging, and therefore shrinking. If so, then go ahead with your innovative products to attract the larger, younger demographic before it's too late.Well as the video points out, the current age of Harley riders is going up. And as they already own a bike, they aren't buying new ones. The brand is not attracting new riders, so when this current crop dies off, Harley will be a niche brand if it survives at all.
I know they were trying to attract new riders by releasing new types of bikes (scrambler, adventure etc). The hardcore base decreed this as sacrilege and the new CEO has put those plans on the back burner to focus on what they've always done. Therein lies one of the problems...
I said something very similar in an earlier post. As someone else pointed out, when Porsche and BMW introduced the 4x4s into their line-up there was much bemoaning a d gnashing of teeth from hardcore brand loyalists that they were killing the brand. And yet, here we are years later and that diversification has been a boone for both companies.Also, no one is saying you have to stop making the classic style Harley, maybe it just becomes a smaller niche within your overall product line, kind of like the Bonneville within the Triumph line (I wonder how the sales numbers are split for the different Triumph models).