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post #1 of 39 (permalink) Old 07-01-2019, 09:20 AM Thread Starter
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Motorcyclist Magazine

According to the editior's page in the most recent issue, the print version is going away. Typical excuses about seismic changes in the world of print publishing, so they have to end it. Great history, but no future?

Is it not true that there are hundreds of print magazines that are doing just fine? If it was a lack of readership for Motorcyclist magazine, they didn't say so. The last issue had plenty of full page advertisements, but they whined about the ad dollars.

I once had a boss that told me, Excuses are like a**holes, everybodys got one.

It's always easier to quit, but maybe John Bloor will buy the name and keep it alive. John are you there??

Adios, with best wishes,

Weedie
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post #2 of 39 (permalink) Old 07-01-2019, 12:32 PM
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Originally Posted by weedie View Post
Is it not true that there are hundreds of print magazines that are doing just fine? If it was a lack of readership for Motorcyclist magazine, they didn't say so. The last issue had plenty of full page advertisements, but they whined about the ad dollars.
As usual, my thoughts on a topic like this are complex and probably too deep. But here goes...

I think the problem is with what corporate America considers successful. Does it seem that readership and advertising is less today than it was for this magazine twenty years ago? Forty years ago? Why was it considered successful then and not now? Magazines used to be run by enthusiasts, not corporations. I imagine the corporate perception of success has more to do with this than any real success.

I still like to hold a physical magazine in my hands and read an article on paper. But magazines that were once sacred now suffer through changing ownership, mergers, restructuring, and finally the press being shut down. It is truly sad.

Magazines are not the only ones suffering this. Newspapers and traditional news channels are shuttered almost daily now. Local radio stations are bought by national conglomerates and the local character sanitized out in favor of generic programming. A few executives make a killing without a single care for how the end product serves the local communities.

I am sorry to see Motorcyclist Magazine go. It has gotten me through many flights while on business trips.

Sean


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post #3 of 39 (permalink) Old 07-01-2019, 04:54 PM
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I took my LAST issue of Motorcyclist out of the mail box when I got home minutes ago.
Agree with the above, commented in the past thread when the quarterly issues were announced in place of monthly.
Had already said goodbye to Cycle World and Popular Science for same reasons (all from the same publisher).

2009 America with some modifications, a lot of fun that I can ride all day. (sold and miss my 2008 Bonneville, a great daily driver)
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post #4 of 39 (permalink) Old 07-01-2019, 05:15 PM
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Motorcyclist and Cycle World became garbage in my view. Stopped receiving both many moons ago. For me it was the change in Editors and personnel. There's no replacement for talented writers. The only rag I get is BIKE from the UK. Expensive for a mag, but I like. Especially the across the pond perspectives and language.
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post #5 of 39 (permalink) Old 07-01-2019, 07:25 PM
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I gave up on Motorcyclist when it became a hipster magazine instead of a motorcycling magazine. UK Bike is fantastic, often funny, always relevant and a pleasure to read, if expensive. My wife gives it to me for Christmas each year, and I pass each issue on to my riding buddy who gets just as much enjoyment from it.
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post #6 of 39 (permalink) Old 07-01-2019, 08:55 PM
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......and I pass each issue on to my riding buddy who gets just as much enjoyment from it.
And therein lies one of the problems.

Anyone remember 'Cycle'. In my opinion the best of the US magazines especially through the 1970s/80s when Cook Neilson was at the helm.

And what an editorial team. Gordon Jennings, Phil Schilling, Kevin Cameron, LJK Setright, Ed Hertfelder, Jim Greening, Steve Anderson et al.

Never really understood why the publisher closed Cycle to concentrate on the lower rung Cycle World. Ad revenue no doubt.

In a masterstroke of irony some of that team contributed to the slow death of their potential employers when, in the early 90s, Anderson, Jennings, and Kevin Cameron started "Wheelbase," an on-line subscription-based electronic motorcycle magazine way before the majority of the world was even aware the Internet existed.
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Last edited by Terry Colley; 07-02-2019 at 08:05 PM.
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post #7 of 39 (permalink) Old 07-02-2019, 08:55 AM
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The motorcycle magazine business pretty much killed itself. They just turned in to 77 pages of advertising that they expected the reader to pay for. Staff on these publications no longer have any writing talent whatsoever. No effort is any longer made to make things interesting. Reviews on bikes just became "riding impressions" by journalists who are too young to have a viable opinion on anything. Sorry young people, but you need some experience in life before your opinion is based on anything. I just quit reading all of them a few years back. ...J.D.

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post #8 of 39 (permalink) Old 07-02-2019, 07:13 PM
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I really liked the new format they had. I thought they did a good job to interest younger riders. Minimalist. Cycle World is doing the same thing. I like having a mag on the coffee table or the crapper, lol.

Too bad it's going away after so many years in continuous publication. 1912, did the say?
I will say that there are so many choices to go to read about motorcycles online. Plus with small laptops, netbooks, tablets and smart phones, it's as comfortable to sit on the couch and scroll.
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People who say they don't care what people think are usually desperate to have people think they don't care what people think. -George Carlin
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post #9 of 39 (permalink) Old 07-02-2019, 11:42 PM Thread Starter
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Sean

"What corporate America considers successful" You nailed it there man - in my experience with the corporate world, the decision making is the classic mystery wrapped in a riddle. It all goes along with the death of common sense.

So, they sent me a post card with the epitaph, and will fill the rest of the subscription with issues of Cycle magazine. Bonnier Corp. gets the "grey ribbon" award for fourth rate customer relations.

Gee thanks!

Weedie
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post #10 of 39 (permalink) Old 07-03-2019, 01:00 AM
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I love paper magazines...i just love them. I used to pay for some to come from europe. They are awesome.

I buy many motorcycle subscriptions just because i think they are so affordable, i buy them as gifts for my friends for bdays etc. I think they are the best gift you can get your friend instead of something silly/useless

I specially like to buy them for my friends who are on the fence or slightly interested 😛 and i DEFINITELY buy them for those folks who like to faint interest like during a business meeting or something

For me it s a way to support print press. I dont read everything i get, but i feel good if i read a story or two and the editorial


with that said, i store them, i have a lot, i love when suddenly i m interested in a specific bike, i can go back and read with much more focus about it, as opposed to the reading i do when i m just casually going tru the paper

I have issues from the 80s and 90s and even older that i bought from older fellow riders 👍
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