Vintage "Haul Ass" Poster - Triumph Forum: Triumph Rat Motorcycle Forums
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post #1 of 29 (permalink) Old 05-08-2017, 12:39 PM Thread Starter
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Cool Vintage "Haul Ass" Poster

I received this (and a few others) as a gift from George some years ago. I had mine framed and (as instructed) the others were given out as gifts to "worthy" individuals. Here is the story behind this KEWL poster....


“HAUL ASS” POSTER

Triumph City began as a motorcycle repair shop that was operated during the early ‘60s in the back room of a local Gainesville FL bar named the Handlebar Lounge. Motorcycle enthusiast Larry Gracy owned and operated the lounge. The building was designed by Jim Weir and constructed by many friends, all of whom were motorcycle enthusiasts in the Gainesville area. The motorcycle shop was owned by George Hack. George and his friend Mike Eiland operated the shop during the evenings and nights after they finished their normal full daytime jobs.

In 1969, the Triumph factory’s District Manager, Ron Tichenor asked Triumph City to become an authorized Triumph dealer. How could this be refused? Thus, Triumph City was “Formally” established in 1969. Things only got better after Ron’s generous offer was immediately accepted.

The “Haul Ass” poster was created in 1970 for Triumph City by Media Marketing, a small commercial advertising company in Gainesville. Owner and Creative Director Walter Godwin, along with Media Marketing’s two Art Directors, Tom Wimberly and Leonard Weibaum, originated he concept and the poster was then initially produced. The original was printed as a “Duotone” in black and magenta. Most people don’t recognize the fact that there was actually some color on what they thought to be a black and white poster.

Tom Wimberly had already developed the Triumph City Logo that can be seen at the bottom left corner of the poster. The logo was a clever enhancement of the Triumph motorcycle logo. This attracted a lot of attention and was instrumental in helping the, ultimately, astounding growth of the ship.

When the idea of a poster was brought up, Media Marketing took the lead and set up a photo shoot along the Wacahoota Road located east of US 441 and south of Gainesville, an area near Micanopy.

The bike in the photograph is a 1970 Triumph Trident (3 cylinder) and was owned and ridden by Gary Evans who was another close friend of the shop. The passenger is Linda Evans who was not related to Gary.

The photograph was the primary focus of the poster but a great deal of work went into the hand air brushing of the roadway, trees and other items that Leonard and Tom selected. The combination of photography and artistic creativity provided the effect that has caused people to preserve many of the original posters over the years. The original posters were printed on two weights of paper. The heavier weight paper had a smooth surface and was intended for framing. The lighter weight paper had a slight surface texture so that they could be folded and mailed.

Over the years George Hack had received may requests for the (vintage) poster. In March of 2014, with the help of Allen Cheuvront, one of the original posters was photographed and digitized for the first official reprint. Allen was a mechanic at Triumph City and was its Norton specialist. Allen runs a photography studio that is located not far from the original Triumph City shop in Gainesville. He took great care to preserve all the detailed hand work that went into the making of the original poster.

George Hack had a limited number of posters printed and presented them to friends and other Triumph enthusiasts, both in the US and overseas, that would appreciate this fine piece of work.

Myself, and others, have tried to talk George into marketing these to no avail. But by posting this at least forum members will be able to hark back to the Golden Days.



Schmit
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Last edited by GySchmit; 05-08-2017 at 12:42 PM.
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post #2 of 29 (permalink) Old 05-08-2017, 01:00 PM
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Very cool. Thanks for posting the picture as well as the history.

If available, I would certainly buy one.

"Anyone going slower than me is a stupid bastard. Anyone going faster than me is a crazy son of a bitch." -George Carlin-
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post #3 of 29 (permalink) Old 05-12-2017, 05:17 PM
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That is the best poster I have seen. I would love a copy if ever available again
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post #4 of 29 (permalink) Old 09-15-2019, 04:56 PM
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Afternoon all!

Found this thread after searching for Triumph City history, so first thanks for that.

And second, was visiting with George recently and after mentioning I lost the first Haul Ass poster he gave me, he gave me another. And a stack of extras to do whatever with.

So if anyone wants one you cover shipping and I'll send it out. Or free local pickup (Gainesville, Fl).

Cheers!
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post #5 of 29 (permalink) Old 09-15-2019, 11:17 PM
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You joined here to give out posters?

I would like to help you do that.

PM sent

"Anyone going slower than me is a stupid bastard. Anyone going faster than me is a crazy son of a bitch." -George Carlin-
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post #6 of 29 (permalink) Old 09-15-2019, 11:22 PM
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You joined here to give out posters?
I might be picking up a Bonnie, so not just to give out posters

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I would like to help you do that.

PM sent
PM replied, and always welcome help
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post #7 of 29 (permalink) Old 09-24-2019, 09:20 PM
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First batch of posters out, working on second batch now. Still have plenty left for those on the fence

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post #8 of 29 (permalink) Old 09-25-2019, 08:51 PM
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So if anyone wants one you cover shipping and I'll send it out. Or free local pickup (Gainesville, Fl).

Cheers!
PM sent.

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post #9 of 29 (permalink) Old 09-26-2019, 09:52 AM
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post #10 of 29 (permalink) Old 09-26-2019, 10:15 AM
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