Triumphrat

Goldenboy

The old logo has the horizontal bar connected to the right side of the "H". The current logo is connected to the left side. Anyone know why the logo has changed?

Sheepdog

The old logo was associated with a different "Triumph". That is, the old company was located in Meriden, UK and went out of business in the early eighties. The new Triumph was started by John Bloor in the mid nineties in Hinckley, UK (thus the terms: "Meriden Triumph" and "Hinckley Triumph"). The old company built overhead valve/pushrod engines with no counterbalancing and all British components. The Hinckley's started off as modern triples and fours, but eventually branched into more traditional designs like the Bonnevilles. The newer bikes are made in England (at least for now) and source components from several countries (Japanese carbs, brakes, and suspension...German tires, etc). I'm guessing that Mr. Bloors original licensing agreement did not include the original logo and he changed it a bit to avoid going to court.

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2003 Bonneville T100 and 2007 Moto Guzzi California Vintage

Granitsky

There is also a new logo since Bloor bought the company. There's the one that we all have on our bikes, then there's a slightly different one on the clothing, magazine and website. I don't know why.

Odysseus

When Bloor commissioned a company to change the logo (if I remember correctly, it cost Triumph 100,000 pounds - although at my age memory ain't what is was!), Triumph described it as "restating" the brand. What does that mean? Your guess is as good as mine...

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Oddball: Man, I only ride 'em - I don't know what makes 'em work.