Originally Posted by denbow
I remember the ITV screening dramas and soaps showing families sitting around the table munching Kelloggs corn flakes. The name on the packet would be covered with a black patch but it was obvious whose they were by the big red chicken logo on the front.
This is a really good example of what has happened in the US. When "the Beverly Hillbillies" was first run it frequently showed Jethro eating Kellogg's Corn Flakes. Now when the show is show in reruns those scenes are cut out.
It is just easier for the producers to not include trademarked images than the negotiate with those holding the trademarks. It is a lot easier to do before
you film (and you might actually get the trademark holders to pay for their inclusion). But after the film is in the can the trademark holders have the leverage.
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