An interesting article. To be honest I'm quite happy putting in whatever oil the manufacturer stipulates; I figure they know their engines better than most. It might be more expensive, but it will hardly break the bank!
As for frequency of oil changes I would have to disagree with the author. OK, maybe the oil doesn't degrade that much over a few thousand miles, but it does carry around more and more debris and metal particles the longer it remains in use - although the oil filter should take care of a lot of this. However, I doubt that the small benefit would outweigh the extra expense of more frequent changes.