Triumphrat

04-15-2005

I've noticed lots of Triumph dealers are also BMW dealers. How is it that they get along so well and that the two manufactures don't compete against each other under the same roof?

I'll admit I don't know that much about BMW bikes. But you rarely see a BMW shop also affiliated with a Japanese manufacturer.

Just curious.

Shawn · 04-15-2005

That's good to hear, but generally BMW doesn't allow new dealers to carry other brands under the same roof. BMW approaches new dealers similar to the way Ducati has been doing.

Some new shops compensate by building clear "dividing lines" between the two brands.

Personally, if I were carrying BMW as a dealer in would be in a completely separate building with it's own salespeople. You can't sell a 20k+ bike unless there is some degree of excitement about the brand.

Which is hard to do if you had any Triumph sitting next to it, but that's just me :-D

Copper · 04-16-2005

Skagit Powersports in Burlington, WA is a Ducati dealer...They also carry Guzzi, Honda, Yamaha and Suzuki, plus dirt bikes. All there in the same showroom, no dividers or anything. Maybe its up to the dealer....

Pablo · 04-25-2005

It depends on when they obtained there franchise. In recent years more and more manufacturers are requiring single marque dealerships, even Honda. As far as I know Harley is the only one who has gone so far as to force their dealers to completely seperate themselves.

Pablo · 04-25-2005

It depends on when they obtained there franchise. In recent years more and more manufacturers are requiring single marque dealerships, even Honda. As far as I know Harley is the only one who has gone so far as to force their dealers to completely seperate themselves.

Diego · 04-25-2005

> As far as I know Harley is the only one who has gone so far as to force their dealers to completely seperate themselves.

Even that's not an absolute. I know one fairly major Harley dealer who also sells Moto Guzzi...big sign out there on the front of the building right beside the HD bar and shield.

Generally, market size is a factor in whether a manufacturer pushes for single-marque dealers or not. In a major city like Atlanta, you might be able to sell enough of anything to make a living, if the economy is favorable and you're not in a too high-rent neighborhood. However, there's no way a shop carrying only Ducati or only Triumph would survive in, say, Augusta, Georgia; but with both under one roof, they can make a go of it.

The customers who come into a dual dealership already looking for a BMW or Ducati aren't likely to be swayed from their choice by the presence of "mere" Triumphs. Conversely, many of those who might be interested in a Triumph would be tempted to go with a cheaper Japanese model in the same showroom, but sitting next to a Beemer or Duc, a Triumph is quite a bargain. So there's really very little overlap in potential customer base.

[ This message was edited by: Diego on 2005-04-25 05:49 ]

Diego · 04-25-2005

> As far as I know Harley is the only one who has gone so far as to force their dealers to completely seperate themselves.

Even that's not an absolute. I know one fairly major Harley dealer who also sells Moto Guzzi...big sign out there on the front of the building right beside the HD bar and shield.

Generally, market size is a factor in whether a manufacturer pushes for single-marque dealers or not. In a major city like Atlanta, you might be able to sell enough of anything to make a living, if the economy is favorable and you're not in a too high-rent neighborhood. However, there's no way a shop carrying only Ducati or only Triumph would survive in, say, Augusta, Georgia; but with both under one roof, they can make a go of it.

The customers who come into a dual dealership already looking for a BMW or Ducati aren't likely to be swayed from their choice by the presence of "mere" Triumphs. Conversely, many of those who might be interested in a Triumph would be tempted to go with a cheaper Japanese model in the same showroom, but sitting next to a Beemer or Duc, a Triumph is quite a bargain. So there's really very little overlap in potential customer base.

[ This message was edited by: Diego on 2005-04-25 05:49 ]

YrfuneralMytrial · 04-25-2005

I wish our local BMW shop would carry Triumph. They're awesome guys and love Triumph bikes (they'll work on 'em to if they know ya) but for some reason...no Triumph dealership. I know Atlas Cycles (Tulsa) deals BMW, Triumph, Ducati and Aprilia (I think)...and the beemers are definitely seperate (and preferred). But, as has been pointed out on this site, Atlas Cycles uh...blows.

05-03-2005

Interesting observation. We have a new Triumph dealer in my little town right inside the BMr shop. Haps of Sarasota, an hour away, is an all metric dealer. But, no Bmr's.

05-03-2005

Interesting observation. We have a new Triumph dealer in my little town right inside the BMr shop. Haps of Sarasota, an hour away, is an all metric dealer. But, no Bmr's.