Alright Triumph, you've got the naked bikes that have everyone excited. You have the 675 all the sport bikers are raving about.
The thruxton is a nice throw back for sure, but the scrambler can't be selling that well.
The rockets and americans are alright, but they can't be generating much excitement. I never hear anyone saying wow you see the new Triumph rocket or american...
So here is my suggestion. You need another classic throw back that is an upright sitting position, a bike with heart and soul that is a genuine alternative to a Harley. Something that people can tweak and personalize. A bike that would get everyone talking.....
A Bobber.
A Bonneville Bobber available in hard tail or soft tail.
something like this
I think it would be like when VW said they were bringing back the Bug, everyone who likes bikes would be talking about it. There is a following for oldschool Triumph bobbers already, why not tap into that?
Have a couple different versions at different price points. It would fit right into your idea of using the same parts in different models. You could use the same engine as the Bonneville. I'm sure many of the same parts could be used in both the Bobber and the regular Bonneville. Hell just call it a new variation on a Bonneville. "The new Bonneville Bobber"
To cut costs you could probably use pre exisiting soft tail and hard tail frames. Bars, both the ape hangers and the drag style bars, Oil tanks, seats etc etc. use your current Bonneville wheels, tank and engine etc etc..
It would also fit well with your classic image. You know as well as I do Mcqueen would not have rode a rocket or an american, I doubt he'd like the thruxton either. But a Bonneville bobber? No doubt he'd ride one! You need a cruiser bike with a classic feel that fits YOUR image. You have a classic image that revolves around the Bonneville/BSA look, use it.
Imagine the following, the excitement generated by a bike with that kind of "cool" in your line... There would be "new" bobber ralleys.
My guess is there would be a waiting list to get our hands on one, and I would be 1st in line!!!
you do like money right?