Triumphrat

bobw3592 · 11-14-2006

This was posted on another forum. Triumph is doing very well along with some others. HD is the top dog. Honda and Kawasaki took a hit.

1#-HD 265,433 up 7.47%-market share27.68%
2#-Honda 231,669 down 7.48%-market share 24.16%
3#-Yamaha 175,303 up 11.32%-market share 18.28%
4#-Suzuki 138,850 up 7.67%-market share 14.48%
5#-Kawasaki 78,879 down 23.44%-market share 8.23%
6#-KTM 22,243 up 14.58%-market share 2.32%
7#-BMW 13,575 UP 3.09%-market share 1.42%
8#-Triumph 9,154 up 8.88%-market share 0.95%
9#-Victory 7,444 up 27.49%-market share 0.78%
10#-Ducati 6,165 DOWN 3.91%-market share 0.64%
11#-Buell 5,013 down 10.65%-''''''''''''0.52%
12#-Big Dog 4,565 up 4.47%-'''''''''''0.48%
13#-Piaggio Group [Aprilia,Moto Guzzi,Vespa]-NA

Total-958,293 up 0.97%-'''''''''100.00%

So after the big "5" we came in 7th with only 3% USA growth,I wonder how this next years new models will help?

Ducati slipped to 10th behind Victory losing almost 4% USA sales!

Amazing numbers and we are just a small part of the cycling world in the US, at least we are a distinction with upscale engineering and a product that not everyone has , no wonder people ask so many questions on the road when they see you!!...

And new cycles sold this year are up almost 1% [0.97%] over last year! I did my part, how about you???...

JC

Banjax · 11-15-2006

Ducati down by nearly 4%.
Now will they fire Terreblache and ditch the 999 munter.
Kawasaki down..who cares.
Katooms seem to be flying though.
Triumph should be looking at BMW as a target.Sales up only 3%.I'd guess the 1200's reliability issues are hurting.
Well done Triumph.

86gn · 11-15-2006

A large part of Honda sales has to be off road.

BigAl8295 · 11-21-2006

An approx 800 unit increase over last year is less than impressive.

When your dealing with such a small market share an 8.8% increase is easily attainable. With the great line of models Triumph has introduced, I would have expected much more.

Triumph needs to do alot more to build awareness and start selling some bikes.

bobw3592 · 11-21-2006

Al, I agree, but you get one customer at a time as well as losing them one at a time. I'm glad for Triumph that they are in the plus column. Victory and KTM growth is very strong with such complete opposite types of offerings. I don't know the tools marketing guru's use, but it is interesting to contemplate some of the bigger percentage shifts.

I just hope the sport continues to grow and the industry can continue to stay healthy.

BobW

BigAl8295 · 11-21-2006

The interesting ones are Harley and Honda with an increase of around 19,000 bikes over the year prior.

I guess you get back what you put into it.

indy288 · 11-22-2006

you do have to make a good product. the product must meet your customers' needs. HD seems to do a great public relations job and they have a lot of dealer sponsored events. there must be 6 dealers within 30 miles of my location and they have some type of event going every weekend.. i could ride with a HD group any weekend i wish. the parts and accessories are off the charts. this goes for honda too. when are the triumph dealers going to learn there is more to selling bikes than a show room.... they need to get more involved ... i love the triumph but need more organized riding and involvment.... HD is not even close to being the best bike. alot of people are lead to believe so... a motorcycle is a recreational vehicle.

triumphite · 11-22-2006

:gpst:

Exactly