Triumphrat

wroding

Thought this was some nice news
John


http://business.timesonline.co.uk/to...cle6999178.ece

Mark Savage

That is impressive, this guy ( John Bloor ) should be running the country..

M.Guy.Vig.

Harley's figures are astoundingly bad. They need an American version of John Bloor!

Mohamworks

Or.. Scale back big time and rethink what they offer. The age of the 800 pound gorilla bike is seeing it's sunset.

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roadscum

It looks to me as though Mr Bloor took some plays out of the H-D game book. RAT for example is a owner group similar in concept to HOG. Triumph has a fair size accessory list available for each bike model, as does H-D, have you seen all the chrome available for the new T-Bird?? Emphasis on a premium line of rider apparel, just like H-D. Modular design, several models in the same family with only minor styling differences, most notably in the classic line.

Mr. Bloor is smart enough to know that H-D has been around for over 100 years and that they must be doing something right.



Regards, Paul

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M.Guy.Vig.

Fair comment, and quite true, but it doesn't alter the fact that the Motor Company is up s**t creek without a paddle, and Triumph are doing very well. Diversity is the key and looking at HD's 2010 model line up, it is painfully obvious that they are flogging a dead horse. I like Harleys, had one for 6 years, I hope they can turn it around. It won't be easy, or quick.

Tbirdnz

Triumph is doing really well, the range of models will keep it going ahead.

Don't knock HD out altogether though, Triumph produced 46,000 models last year and HD delivered 223,000. That's a significant difference.

Economic times are hard for big boy toys and Triumph quality, engineering and price is keeping them afloat.

Nickwiz

But what happens when Bloor retires or dies? The only cloud on the horizon I can see for Triumph! But hey its great we have at least one British manufacturer doing well, and who'd have thought 20 years ago it would be a Motorcycle manufacturer? Thank god they don't have shareholders or HD would have made a hostile take over bid!

epynt1050

True to a limited extent. Especially as seen from a US perspective. Generally though, Triumph has a different philosophy.
HD aim to sell basically the same bike to all markets relying primarily on image and lifestyle and for the last twenty years this has worked well for them.
Triumph aim at niche markets and with advanced engineering to sell to many product sectors and geographical markets. Hence the Thunderbird is aimed at the US cruiser market. The Street Triple sells primarily to the French and Italian markets. The Daytona 675 competes with the middleweight japanese sports bikes, primarily in UK and Europe. The Bonneville range sells in countries where the Meriden products sold in the past ie UK, US and Aus/NZ. Tigers sell well in Northern Europe.
To achieve this, cost control is a key feature. Hence the Thai factory produces many components. Triumph employs 1200 to produce 50,000+ (45/emp) bikes while HD employs 10,000 to produce 250,000 (25/emp).
The one area Triumph outspends HD is on R&D. Triumph claiming to have the largest Engineering capability outside Japan. Larger than HD, BMW or Ducati.

Mossy21

Great news. Mr. Bloor and his staff has done an amazing job. Hat's off to you Sir !
For me, I will always own a Triumph.

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