It is legal but check insurance, the tyre being not for the purpose might have implications.
I've read the stuff and seen debates elsewhere. Unless you ride slowly and exclusivley on good roads, it seems plain daft. Save a few quid but for what other losses... There are reasons the tyre mfrs spend a couple of quid developing bike tyres

.
For starters: tyre compound; profile; sidewall construction; lean angles; working temps. Why would anyone ignore those things, unless blinded by the idea of saving a couple of quid or wanting to make a noise on the net.