Letter to Triumph LTD re: loss of my local dealer - Triumph Forum: Triumph Rat Motorcycle Forums
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post #1 of 34 (permalink) Old 04-09-2017, 03:48 PM Thread Starter
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Letter to Triumph LTD re: loss of my local dealer

I trust someone out there will correct me if the premise of what follows needs to be revised, but here is a draft of a letter I am sending to Triumph "Central" regarding the closure of the Triumph portion of Santa Rosa BMW/Triumph:

Greetings:

I am writing to express my disappointment in the loss of the Triumph franchise by my local dealer Santa Rosa (California) BMW Triumph. My interactions with the dealership have always been positive and professional whether when servicing my BMW, consigning my Moto Guzzi or purchasing my Triumph Thunderbird.

Rumor on the street suggests that the loss of Santa Rosa’s franchise – and that of other small dealers – is related to a requirement on the part of Triumph that dealers maintain a greater minimum floor space, locate closer to other motorcycle or automobile dealerships and operate their businesses six days per week.

While such requirements make sense and may prove beneficial for Triumph sales in larger markets, smaller dealers are confronted with simple economic question: meet the requirements and lose profit margin or kill the brand for the area. Sadly, it appears that many dealerships are opting for the latter. As a result, enthusiasts such as myself, must scramble to find authorized service or to simply drool over a new Bobber or Bonne 1200.

The owners of Triumph motorcycles with whom I have come into contact are passionate about their machines, the brand and the legacy. Corporate decisions that limit small dealers’ access to Triumph cause me to wonder whether the passion riders hold for their Tigers and Bonnevilles is shared reciprocally by Triumph Ltd. toward their riding customers.

I look forward to the day when the Triumph brand returns to California’s North Bay region.

Sincerely...
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post #2 of 34 (permalink) Old 04-09-2017, 04:05 PM
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post #3 of 34 (permalink) Old 04-09-2017, 08:16 PM
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Sounds like a plan. This sort of thing should be done more often.
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post #4 of 34 (permalink) Old 04-09-2017, 11:03 PM
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Good luck.

A few years ago, we had two Triumph dealers in Colorado Springs. Now, there are none. Not sure what happened. After talking to the remaining parts/service folks at both dealers, there gave me similar reasons.

Good luck.
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post #5 of 34 (permalink) Old 04-09-2017, 11:31 PM
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Dear Triumph,

Please close the Triumph dealerships in my town. They overcharge and are arrogant. Thank you.
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post #6 of 34 (permalink) Old 04-10-2017, 03:41 AM
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Always always send it as far up the official corporate tree as possible , multiple copies to all departments . Aim high send one to Mr Bloor himself .
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post #7 of 34 (permalink) Old 04-10-2017, 05:42 AM
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So, where do I write?

My purchase of a T120 is completely unknown to Triumph, and there is no dealer in Vietnam that I know of. In fact, should there be one, I wonder by what feat of luck we might come across each other: they won't write to me for sure.

So please tell me: where should I write?

Thanks

NN
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post #8 of 34 (permalink) Old 04-10-2017, 11:08 AM Thread Starter
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If I can find Mr. Bloor's address, I'll be sure to post it here. So far, my screed has only gone as far as Triumph USA in Atlanta, with a copy to my local dealer... ummm... ex-dealer.
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post #9 of 34 (permalink) Old 04-10-2017, 11:34 AM Thread Starter
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Update: I addressed my concern to Mr. Bloor using the following:

NON-UK ENQUIRIES For enquiries relating to Triumph outside the UK and Ireland please contact the Triumph-authorised distributor for your territory. You can find these details on their website. Otherwise you can contact the Triumph factory on +44 (0) 1455 251700 or write to Triumph Motorcycles Limited, Normandy Way, Hinckley, Leicestershire, LE10 3BZ.

Not sure it'll get to him...
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post #10 of 34 (permalink) Old 04-10-2017, 11:38 AM
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FWIW, you write well.

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