Quote:
Originally Posted by MickMaguire
They then updated the logo once again year or two ago (can't remember the exact time) to that which you will see on the corporate site today.
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That was done in 2004 for the start of the 2005 model year, though the newest logo did not appear immediately on everything coming out of Hinckley. Older style tank badges, owners' manual covers, instruments, etc., continued to be shipped until they were used up.
Moochy, as for "why," companies frequently adapt and update their logos to fit what they perceive as the style of the times. Check out any website featuring memorabilia or collectibles from companies like Coke, Pepsi, AT&T, and others that have been around for 100 years or so. Quite a lot of changes to be seen. Even Harley reworks their various logos on occasion.
In fact, it's hard to name many major companies that haven't altered their logo at some point. GE is the only one I can think of who has remained substantially unchanged, and Ford hasn't done more than minor tweaks in my lifetime. I expect not many other firms can say that.