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Wow, deja vu all over again.
No, there were no trademark issues of any consequence. If there had been, the 1991 Triumph logo would've been deemed by any court in the English-speaking world as an infringement of the Meriden-era logo anyway. (The 1991 logo is the one where the rattail only comes up to the side of the H, by the way.)
Companies update their logos periodically for reasons that sometimes seem incomprehensible, but generally it's to make the brand look like it fits in better with modern tastes. Go to collector-oriented sites for Pepsi-Cola or the Bell System, for example, and see how those logos evolved--or maybe devolved in some cases--over the years. When Triumph came back to life, they had all-new models that owed nothing to past designs, and it was a matter of corporate policy to project a very contemporary image. I expect that completely accounts for it.
Physically, though, the disjunction of the rattail and the H looked awkward. In 2005, they further simplified the logo by removing the outline from the Triplett-based typeface, but in a partial nod to the past, flowed the rattail into the crossbar of the H.
Two years on, though, not everything Triumph yet bears the "new" 2005 logo. Evidently, Triumph does not consider this an issue of nearly as much importance as some customers do.
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John
Last edited by Diego; 08-13-2007 at 09:14 PM.
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