I found two aspects of this article interesting, both of them from these paragraphs:
"Ducati is a 95.4 mln eur company and all its products are in the 700cc-plus range with the brand having a formidable reputation in the MotoGP series.
Triumph is a 165.0 mln stg company and has cruisers, urban sports bikes and other lifestyle products in its range including apparel and accessories."
1. Triumph is quite a bit bigger than Ducati in terms of sales (assuming stg is Pounds Sterling). That's impressive, considering how much younger the current company is.
2. This reporter didn't do much actual research. The second sentence sounds like it was cut and pasted straight from a press release. Serious research there!

It reminds me of a news article that once said the Browning Hipower pistol was valued for it's high power. Gee, I thought the caliber had a little more to do with it than the name...
Of course, I value New Mexico for it's hidesert!