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Old 11-19-2009, 02:35 AM   #1 (permalink)
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Motorcycle Safety Video

Best not to watch if you have a sensitive disposition...

http://www.youtube.com/watch?v=shOZamchXiE

This TV ad was released by TAC, Victoria`s Transport Accident Commission. It has caused a big stink because it portrays motorcylists in a bad light and was done without any consultation with any major motorcycling organisation. TAC are considering pulling the ad.

Personally I thought it was very powerful and we should have more ads like this on the TV. Worth every cent if it only saves one life. Interested in your opinions though.

Not sure if this alreday been posted, mods please delete it, if it has...
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Old 11-19-2009, 03:51 AM   #2 (permalink)
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Seems like a good ad to me. As for portraying in a bad light - it's aimed at making bikers think about what they're doing; if bikers think the behaviour shown is bad, maybe they'll strive to behave better.
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Old 11-19-2009, 04:33 AM   #3 (permalink)
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...... thats a very well made ad.

Unfortunately there are too many bikers that behave that way and pay the price.

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Old 11-19-2009, 07:17 AM   #4 (permalink)
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Kind of curious - I always thought of Victoria as a more 'bike friendly' state than NSW but I was in Melbourne last week and there was a big banner across the freeway saying something like:
"motorcyclists will suffer 34% more injuries in a collision than car drivers" (I may have got the wording or numbers wrong but something like that - perhaps a mexican member can tell me the accurate wording?).

In NSW they also put big banners across the overpasses but here they have things like:
"watch out for motorcyclists" and a picture of a rear view mirror.

I don't see how telling people motorcyclists are more likely to get hurt than car drivers is really going to do much to improve safety for motorcyclists.

re the ad posted - it may (possibly) make some motorcyclists behave better (a good thing) but... I would suspect it would be more likely to make non-motorcyclists think riders are idiots who only have accidents due to their own stupidity rather than think anything about their car driving behaviour and its consequences.

Just my 2c. Actually hope I'm wrong - anything that will stop pointless accidents is a good idea - I just think that ad (and the 34% banner) aren't going to practically have that much effect (or possibly have a counter effect).
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Old 11-19-2009, 10:52 AM   #5 (permalink)
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That's a very well made ad, and I'd say it could be effective. Some riders who need to watch it carefully won't, of course, but I could see it making someone think a bit more than they had before.

I'd like to see it aired at an equal rate with ads trying to make drivers more aware of motorcyclists, but overall I'd say well done.
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Old 11-19-2009, 03:41 PM   #6 (permalink)
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I think it is a good ad for motorcyclists, but I think it carries a different message to non-motorcyclists. It makes us out to be fools who are deliberately endangering our lives by taking chances. I would have liked to see some other bikers obviously disapproving of the bad behavior.
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Old 11-19-2009, 03:52 PM   #7 (permalink)
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Quote:
Originally Posted by Coroja View Post
I think it is a good ad for motorcyclists, but I think it carries a different message to non-motorcyclists. It makes us out to be fools who are deliberately endangering our lives by taking chances. I would have liked to see some other bikers obviously disapproving of the bad behavior.
Gotta agree with this assessment. Sad part the ad is all to true. At least one a week is killed around here and it's not always the cagers fault. Often is related to going to live forever types going way to fast.
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Old 11-19-2009, 04:04 PM   #8 (permalink)
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It definitely has a tilt to it, but I think the message is proper and the ad well done. I agree with HiDe. If it were aired 50/50 with ads advocating motorcycle awareness, it might be a very effective tool.
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Old 11-19-2009, 04:07 PM   #9 (permalink)
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Last scene was particularly brutal, effective too.. but brutal.
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Old 11-19-2009, 04:11 PM   #10 (permalink)
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Man I hope that last scene was CGI, but if it was, it was too real.
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