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Old 03-19-2008   #8 (permalink)
ezride
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Join Date: Jan 2005
Location: Southern Cal, USA
Posts: 273
Well I have my Streety already, but I hope Triumph do go this direction for two reasons: Choices for customers (which can make the factory bike suited to a broader range of riders), and profit for Triumph. Here's an excerpt from one of my posts on an earlier thread:
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Considering how many people would be willing to pay for an upgraded suspension, though, it seems Triumph could make this a bit easier. Two options leap to mind, both of which should also be profitable for them:
  • Offer two versions, base bike and an "S" model with upgraded suspenders and maybe some visual cues (frankly I can't think of much else to upgrade). It wouldn't surprise me to see this from them at some point, maybe a Street Triple "Special Edition".
  • Offer performance parts, like shocks, as triumph accessories that the dealer can sell and install. Think Ducati, who make a ton of money selling people accessories. Their dealers like this too since it gives them higher margins than selling bikes.
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