Quote:
Originally Posted by HospiceRN
It's not an insult to me, but it seems like a dumb thing to not put their brand on the ads for the IMS. Let's face it, those ads are in every motorcycling mag on the stands. Why not encourage more dealers to step up to the plate and do what Matt, Bill and the team from N. GA Triumph are doing?
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In our case, the show would be at the Javitz center in NYC.
Do you know how much it would cost us to have a decent display there? It's a heap of money.
More than we can afford, and we sell a good number of Triumphs. Individual dealers -especially smaller ones- have to decide what area of promotion will bring them the best return for their investment. Triumph (and Ducati as well) have posted national year-over-year sales gains of 7% plus, in a year when virtually every other decent sized marque declined or was flat.
They know what they're doing, and have the consistent results to prove it.
