Rather than re-type what I wrote in the same thread in the BHO forum...
Quote:
Originally Posted by KingBear
I went to the show here in DC last Saturday. A local Triumph dealer had an in-line booth with some bikes but they had run out of catalogs (half way through the second day...bad planning!) I was expecting the show to be much bigger than it was, probably because I go to so many shows for my own industry and I envisioned something like them. After seeing the show I understand why Triumph doesn't attend.
Knowing something about trade shows I can tell you it would cost Triumph about $2 million to do that show tour. That's almost $200 for every bike sold in the U.S. last year, which is a totally unacceptable return on investment. Triumph needs to do more of what they are doing (touring a demo truck) and offering other promotions, but I'd pass on the Cycle World show.
Sorry guys, I understand your disappointment over them not being there, but it's the right move.
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