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I've been co-leading the RAT Pack in Indianapolis for the last 4 years or so. When my brother and I took it over it only had about 5 active members. At our last Meeting in December we had over 60 people present and our listserve boasts over 130 members. It is my belief that the success or failure of RAT Packs is largely up to the people leading the packs and the involvement of the dealer. If a dealer does not recognize the long term financial benefits of hosting an annual Christmas party and communicating the information about the pack to new owners, then they are very short sighted. Building brand loyalty doesn't cost a fortune, but is a very important part of developing a strong dealership.
However, the absence of Triumph's corporate involvement has been frustrating to the leaders. I thought things were headed in a very positive direction when Matt Weinert was the US RAT Coordinator and then he got promoted and the momentum he had going was lost.
Triumph needs to communicate directly with RAT Pack Leaders and Dealers and perhaps offer some small incentives to pack leaders, nothing big, but maybe a little inside info just prior to the release of a new model so that they could pass that stuff on to their pack members to make them feel a little special since they own a Triumph. It would be nice if they would get a little more info than the general public at the time a new model is being released.
Whether Triumph gets more involved or not, the real success will come from who is running the local pack and how involved the dealer is, but I would think that a few minor incentives to the dealers and the Pack Leaders could go a long way to making things better. Pack leaders may not always agree with the corporate decision, but some communication would be better than none, which is what we are getting now (at least in any kind of official capacity).
TripleThreat
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