Triumphrat

SCbonneville

The IMS shows are not a point of sales place for motorcycles. I don't know of any manufacturer that sells bikes at the shows.

As far as dealers outnumbering the shows, that goes without saying.

But the potential to be seen by a greater number of people, or to been seen by a potential customer that has not previously been exposed to the brand or the lines of bikes available is exposure that can't be denied.

I'm a Triumph guy, no doubt about it... But in one spot I was able to see and sit on all the bikes the manufactures had out. I was impressed with the BMW 1200LT (I can't afford one though) and the old Kwak Concours. Great bang for the buck...

I was also able to try on helmets and research communication devices... I have a "small town" dealer that can get me anything I want but that has limited resources to have an in stock inventory of all the items/brands available.

Somewhere along the line most manufacturers have found the shows to be worth while or the shows would have died out...

The question remains, does Triumph know something the others don't or is it Triumph that is missing out?

I just find it interesting that Triumph participates in all the shows in Europe but not the US....