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No one calls it "brilliant," just practical and effective, given their targets and the results they're currently achieving without all the hassle. IMO, the really tiresome argument is "everyone else is doing it."
Should they find it practical and effective to return, then, like KTM, they'll probably do so. Otherwise, what earthly difference does it make? Clearly, not much, if they're on track to produce 50,000 units this year, and have a backlog of orders on certain models that have never been shown at IMS at all.
I have no idea about Milan, Sean; but no, Triumph wouldn't think of missing the Berlin show. However, it's a real, full-fledged trade show at a certain place and time, with all the media from Europe and major journalists from other continents in attendance; not a single-magazine-sponsored traveling circus like the IMS that requires factory manpower for months on end, moving around from city to city until it's all done.
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John
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