you do have to make a good product. the product must meet your customers' needs. HD seems to do a great public relations job and they have a lot of dealer sponsored events. there must be 6 dealers within 30 miles of my location and they have some type of event going every weekend.. i could ride with a HD group any weekend i wish. the parts and accessories are off the charts. this goes for honda too. when are the triumph dealers going to learn there is more to selling bikes than a show room.... they need to get more involved ... i love the triumph but need more organized riding and involvment.... HD is not even close to being the best bike. alot of people are lead to believe so... a motorcycle is a recreational vehicle.