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I don't ever expect Swat. On the other hand, one triumph T-shirt written off as advertising is not a huge expense. You do a draw though the day and people are ecstatic. This is a small price in bringing people in. I have a business not related to bikes but a small token of appreciation once in a while goes a very very long way. The dealerships would bring in more people that "may" buy stuff at the dealership just from being there. I think you have to look at the pro's and con's of swag. I have been to many demo rides and never a Triumph ride, not many come buy our area up here in Canada. The ones that had more people in general not just riders were the ones with a small door prize of a T-shirt or a small item like that. It is not an expected thing but boy little things like that go a long way. People remember and later when they need something, the little things bring them back.
I have to put it out there again as it is nice not a need for swag.
Just my opinion.
Dr. Triumph
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