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The price of a booth in a show, let's say one the European show, in Germany for example. I use this one because I know the prices. A booth that is 9 meter x 4 meter or roughly 400 square feet is about 7000 $
That is a bit small for motorcycle so you would need to double that at least. This is basically the cheapest expense of the show, bringing the product there, the staff and so on and you end up with a nice invoice. A rough total, give or take 5000 $ will be about 40,000 $ for a three days show. Now you have to multiply by the amount of shows they are doing.
I think Triumph is smart in cutting some of the shows they are doing. The reason I am saying this is simply because, there are too many shows and the direct result of a show are very limited.
One thing that the consumer does not see is that the show making is a business, they are in the business of selling floor space. The amount of shows available is multiplying every year. At the moment if you talk to any companies doing show most of them will tell you that exhibitors and visitors are showed out. A lot of people are looking for alternative.
It is sad for some that they will not see the new products at this year show but if Triumph really does spend the money at the dealers, they have a much better chance of selling a bike there than at a show. One would be much more incline to sign papers after a test ride instead of looking at the bike in a show.
Reality of a show is that most consumers go there to collect a pile of catalogue that they will put in a drawer when they get home and will put the same pile of catalogue in the garbage the following year.
Triumph is still doing many shows but it could be that they became more selective in which one they will do.
For one I wish they spend the advertisement dollars at the dealer. This way I could have a test ride on the 675.
Let's make a quick poll here. We are all Triumph owners. How many of us bought there bike as a direct result of a show. Meaning that at the show the decision was made to buy it.
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