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I travel to a number of consumer and industry trade shows every year both as an attendee and an exhibitor, and I can attest to the fact that it is a HUGE investment to exhibit at these shows. The displays, or “booths” as we call them, are custom built and cost a fortune. The price per square foot of exhibit space, shipping expenses, travel, etc. is outrageous. A lot of big companies in various industries are making the same decision as Triumph – they are sitting out the big, expensive shows and doing smaller local promotions that reach more people. The price of doing a single major show could pay for an entire sales staff to travel nationwide doing promotions for a year.
The question is: will they put up what they promise? Will we see them in our towns and at our dealerships hosting events? If so, we ALL win! If not, we all have the right to heave the rotten tomatoes at them.
The following comes directly from the Triumph corporate website:
"TRIUMPH MOTORCYCLE TO SIT-OUT 2005/2006 INTERNATIONAL MOTORCYCLE SHOWS
Triumph Motorcycles has announced that they will not be attending the 2005-2006 Cycle World International Motorcycle Shows. According to company spokesman, Todd Andersen, Triumph feels that the shows are a great opportunity to connect with a good portion of the motorcycle buying public. But, after attending for 10 years in a row, Triumph has decided to take a break this year to free up resources for some new marketing initiatives. “There are a number of exciting new programs we want to try out this year including expanded advertising, promotion and public relations.” said Andersen. “By skipping the shows this year, we’ve freed up a lot of our marketing and sales resources to pursue these new ideas.”
Triumph has increasingly focused on events where new consumers can experience their products first-hand on demonstration rides. Andersen stated: “We’re upped the ante with our demo truck and improved incentives to our dealers to give demo rides. We encourage anyone who’s interested in Triumph’s bikes to visit their local dealer or attend one of our demo events to try a Triumph first-hand”.
For information and locations of Triumph’s dealers or to see their schedule of demo events, please visit our Demo Events calendar.
[ This message was edited by: KingBear on 2005-12-14 06:42 ]
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