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Mark (another salesman) told me that he was asked to start one up by his manager. I just don't understand why a dealership that sales Triumphs would NOT make this part of one of their staffs job responsibilities. I would go so far as making a salesman spend 1 hour each day organizing and planning events. To me it is a no-brainer way to drum up more business and I cannot believe they haven’t started one yet.
Every time I step in the dealership I end up buying something and I am sure I am not in the minority. So, if you organize a monthly gathering, serve coffee/donuts and organize a ride you will likely (even a short 1 ½ hour ride): 1) get those people who rarely ride enthused about riding again (more money is sure to follow)
2) Get non-Triumph riders interested in joining a tight-knit community. You know feed the need to fully belong (might take time but it happens all the time in HD land)
3) get people in the shop to showcase accessories (without even trying!)
I wouldn’t want them to turn the meeting/ride into a sales pitch but the additional sales will happen naturally as people talk motorcycles and gear. Joe just purchases a new XYZ and people are naturally going to ask Joe how XYZ works and if its any good. Without trying they could increase sales for 1) $20.00 in donuts, a couple bucks worth of coffee, and the gas fill-up for the employee tasked with leading the ride. Hmmmmm…just don’t get their logic for not sponsoring a Rat pack.
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